- Description
Founded in 1917, California Cedar Products Company, a family owned business, is celebrating its 100th year. Charles “WoodChuck” Berolzheimer has written a fascinating history of one hundred years of CalCedar in which he also explores the Berolzheimer family’s 160 year, seven generation history in the pencil industry back to its roots in Bavaria. Placed within the context of global developments in the industry, this richly illustrated book explores the succession of pencil wood species, innovation, adaptation, family leadership, friendships, commitment and values inherent in every CalCedar pencil success story, from tree to final nub.
Description
Founded in 1917, California Cedar Products Company, a family owned business, is celebrating its 100th year. Charles “WoodChuck” Berolzheimer has written a fascinating history of one hundred years of CalCedar in which he also explores the Berolzheimer family’s 160 year, seven generation history in the pencil industry back to its roots in Bavaria. Placed within the context of global developments in the industry, this richly illustrated book explores the succession of pencil wood species, innovation, adaptation, family leadership, friendships, commitment and values inherent in every CalCedar pencil success story, from tree to final nub.
